What are landing pages?
Landing pages have multiple purposes. One of the main purposes we use landing pages at Intrinsic Sales is to gain customer information such as website visitor data and interested prospects data for calls. We also use landing pages to convert visitors into customers by showcasing our Outsourced Sales Service by providing valuable information.
When we use landing pages to gather more information about a potential email subscriber it is always good to get as much information about the subscriber as possible. The reason we want to do this is to find out their interests and put them into different segments. The reason you should put subscribers into segments is to put them into categories with certain interests, this means when you are doing email marketing campaigns you can send them offers and emails that are relevant to them. With this information, you can increase the effectiveness of your email marketing campaign which can have a significant impact on your email performance metrics.
5 Tips for High Converting Landing Pages
A landing page is more than just a page on your website; it’s a goal-driven piece of content that lets people know why they want to work with your business.
- Keep your page focused
It’s very easy to get distracted and add loads of information that isn’t relevant or to the point. Our team at Intrinsic Sales biggest tip is not to offer multiple products or services. The reason we say this is because people want to access information quickly and easily. Make sure you only show information that is relevant.
- Use Good Images and Graphics
A good landing page doesn’t just have text and a subscription box. You need to create a landing page that keeps your visitors engaged. You don’t have a second chance to make a good first impression, having a blank landing page shows you put little effort into the user experience.
- Keep it Short and Sweet
While you need to provide enough information to intrigue your readers, sometimes less is more. You want to provide enough information to get them interested enough to sign up for your email subscription.
- Create A New Domain
The best solution is to use your business’s current domain, this will increase the amount of organic traffic your landing page will receive. However if your business is doing a special project you may wish to use a new domain if you want to get clear analytics results.
- Subscriber Information
You want to get as much information about your email subscriber as possible. The reason you want to gather as much information as possible is that this information will allow you to segment your subscribers.
How to Create a Landing Page Lead Magnet
Building a landing page looks quick and easy, however building a landing page that converts takes time and effort. There are no set rules on how to build landing pages however there are rules to make them convert better and turn them into lead machines.
Before you start building your new landing page, review some of the top tips from our team at Intrinsic Sales below to generate a lead magnet.
Limit the number of links: Your main goal of a landing page is to collect subscriber information. This means you want to focus all of your efforts on increasing the conversion rates of website visitors subscribing to your email list. To increase conversion rates try to use the minimum amount of links possible.
Only show relevant content: You can decrease the conversion rate massively by including non-relevant information, having information that isn’t useful to the reader will increase your bounce rates.
Use Pop-Ups: Pop-ups are an effective way to gather email addresses and contact names. However, if you want to gather more information such as interests and birthdays you are better off using a lead forum asking multiple questions.
These tips from the Intrinsic Sales team should start you off on the right path. Make sure you test, analyze, and change parts of the landing page that aren’t converting well.